.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in venture capital each year, have actually brought up virtually $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn is due to market concentration, increased regulatory pressures, and financial uncertainties.ADWEEK spoke to five VCs who remain to invest in adtech companies, in spite of these difficulties, concerning what they are trying to find and what they avoid. Perhaps unsurprisingly, these financiers are targeting possibilities in privacy-focused innovations and industry-specific locations like connected TV.